TEST SALESFORCE MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST DISCOUNT VOUCHER, MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST STUDY DUMPS

Test Salesforce Marketing-Cloud-Account-Engagement-Specialist Discount Voucher, Marketing-Cloud-Account-Engagement-Specialist Study Dumps

Test Salesforce Marketing-Cloud-Account-Engagement-Specialist Discount Voucher, Marketing-Cloud-Account-Engagement-Specialist Study Dumps

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q45-Q50):

NEW QUESTION # 45
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

  • A. Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.
  • B. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
  • C. Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.
  • D. Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.

Answer: B

Explanation:
The correct way to use a custom account field in Salesforce for segmentation in Marketing Cloud Account Engagement is to create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce. This will allow you to sync the data between the two systems and use the custom field as a segmentation criterion in Marketing Cloud Account Engagement. You can create a custom account field in Marketing Cloud Account Engagement by going to Settings > Object and Field Configuration > Prospect Account Fields > Add Custom Field. Then, you can map it to the corresponding account field in Salesforce by selecting it from the drop-down menu


NEW QUESTION # 46
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

  • A. A dynamic list used to send list emails using the email template
  • B. A completion action on the form submission
  • C. An automation rule with a Match All match type
  • D. An automation rule with a Match Any match type

Answer: C

Explanation:
Explanation
According to the Salesforce documentation, an automation rule is an automation tool that can be used to send an email to a prospect when a form is submitted and a specific field value is selected on that form. An automation rule can be configured to trigger an action (such as sending an email) when a prospect meets certain criteria (such as submitting a form and having a specific field value). The criteria can be set to Match All or Match Any, depending on the logic required. In this case, the Match All option should be used, as the prospect needs to meet both conditions (form submission and field value) to receive the email. A completion action is another automation tool that can be used to perform an action after a prospect successfully completes a form, but it cannot be used to check for a specific field value. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it cannot be used to send an email directly. A list email is an email that is sent to a specific list of prospects, but it cannot be triggered by a form submission or a field value. References: Salesforce documentation


NEW QUESTION # 47
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?

  • A. Adding a completion action to register prospects on the form.
  • B. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
  • C. Creating an automation rule to register prospects based on the form submission.
  • D. Creating a segmentation rule to register prospects based on the form submission.

Answer: C

Explanation:
Explanation
The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.


NEW QUESTION # 48
What list email or email template report deliverability metric could indicate an unverified sending domain?

  • A. Hard bounces
  • B. Skimmed percentage
  • C. Total queued
  • D. Forward count

Answer: A

Explanation:
The list email or email template report deliverability metric that could indicate an unverified sending domain is hard bounces. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Hard bounces can negatively affect the sender reputation and the email deliverability. One of the possible causes of hard bounces is an unverified sending domain, which means that the email domain used to send emails from Marketing Cloud Account Engagement is not authenticated and verified by Marketing Cloud Account Engagement. An unverified sending domain can result in the email servers rejecting the emails as spam or phishing attempts. To avoid hard bounces and improve email deliverability, the marketer should verify the sending domain in Marketing Cloud Account Engagement by following the steps in the reference link. Forward count, skimmed percentage, and total queued are not deliverability metrics that could indicate an unverified sending domain. Forward count measures how many recipients forwarded the email to another person. Skimmed percentage measures how many recipients opened the email for less than two seconds. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement. These metrics are not related to the email domain verification or the email delivery failures. Reference Verify Your Sending Domain


NEW QUESTION # 49
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

  • A. Unsubscribing from an email
  • B. Clicking a link in an email
  • C. Printing an email
  • D. Forwarding an email
  • E. Opening an email

Answer: A,B,E

Explanation:
Explanation
The three activities that can be used to trigger an increase or decrease in a prospect's score are unsubscribing from an email, clicking a link in an email, and opening an email. A prospect's score is a numerical value that indicates their level of interest in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their actions, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. Unsubscribing from an email, clicking a link in an email, and opening an email are all examples of actions that can affect a prospect's score


NEW QUESTION # 50
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